To show just how easy it is to start a business, we wrangled together a group of people who are famously terrible at running one and paired them with AT&T. The results? The most success business campaign AT&T has ever launched.
Directed by Mark Molloy
Cannes Lions Winner, Silver, Humor *
Clio Entertainment Gold, Silver, Bronze
AAF, Best in Show
*AT&T Business first-ever Lion
#1 Adage Celebrity Campaign 2024
How do you market a product that’s been around for over 30,000 years? You focus less on the actual art and more on the benefit of it. Can art really help you chill out? Just ask Mr. Tight Ass.
AICP Finalist
One Show Finalist
Directed by Andreas Nilsson
I've never worked on a campaign that infiltrated the brains of consumers quite like this one. They loved it. They share it. Then, like all good things, it eventually drove them mad.
D-Wade’s statue was well, unfortunate. It looked so bad that the internet, the sports community and even his friends all poked fun at him. So to help Wade get the last laugh, AT&T created Mini Melo. A reminder to his friend Carmelo Anthony that getting what you deserve isn’t always guaranteed.
“Lots of people have called this my ‘comeback.’ But becoming a mom isn’t something I’m coming back from. It’s part of who I am. It’s been both incredibly amazing and incredibly tough, but it’s only made me stronger. Especially because of the love and support you’ve all shown me. I’ll be playing in the US Open for the first time since having Olympia and #ThisMama is gonna give it her all!” - Serena
Cannes Lion Bronze – Cinematography
Cannes Lion Bronze – Diversity & Inclusion in Sports
Cannes Lion Shortlist – Use of licensed / adapted music
Cannes Lion Shortlist – Partnerships with Sports Talent
AICP shortlist – Sound Design
Athena Ad Award Winner – Film
One Show – Use of licensed / adapted music
Directed by Martin De Thurah
How do you rebrand one of the most storied companies in the United State? By writing a poem with Black-Iranian poet Anis Mojgani.
Shot Awards, Bronze, Editing :60
Directed by Chris Riggers
Director By Stacy Wall
Why is this important? Because while opposing parties are arguing over gun control and amendments, 8 kids a day are accidentally shot in their own homes, with their own guns.
Since our summer 2018 launch, the End Family Fire campaign has increased safe gun storage by 7%.
Cannes Lion Shortlist — Film Craft (Script)
Cannes Lion Shortlist — Creative Strategy
The Webby Awards — Best Editing
One Show Merit — Film
FWA Site of the Day — Site of the Day
CSS Design Awards — Site of the Day
Awwwards: Site of the Day
Campaign US: Power of Purpose Winner
Short Awards: Winner Organic Promotion
PR Week Awards: Best in Nonprofit
Directed by Jim Cumming
NYTimes Washington Post Huffington Post MSNBC NBC ABC AdWeek AdAge
This was set to air as a Super Bowl spot but the Pats somehow didn’t make the big game. Thanks, Tom Brady!
Directed by the Guard Brother
Together with renowned fresh-food activist Ron Finley, known as the Gangsta Gardener, we created the Plant Some Money campaign, a national gardening initiative providing resources to low-income communities with limited access to fresh food. The campaign aimed to invite the 20+ million Americans living in food deserts to join the food revolution by planting money that can grow their own fresh organic food.
Cannes Lion Winner, Bronze, Sustainability Cannes Lion Shortlist, Direct Culture & Content
We relaunched one of America's most iconic brands with a real, real life campaign using real, real life dads and their real, real life kids. When Your Father went viral, we had our own faux Campbell's customer service troll fighting the good fight—one comment at a time.
This campaign is featured in the Smithsonian under Historic Advertising.
ADC Winner | Film Directed by Jake Scott
Time Esquire HuffingtonPost Mirror.UK TechTimes AdAge AdWeek
Dear luxury car ads,
Stop taking yourselves so seriously.
xoxo,
INFINITI + Noam Murro
Meet the Misunderstood Bull. He’s made entirely from B-Roll and stock.
Explosions? Check. Dramatic music? Yup. Slow-mo shots that would make Michael Bay blush? You betcha. We launch the Division 2 with a campaign centered around, “History Will Remember.”
AICP Shortlist / Post Edit
